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Launched in 1988 as a regional radio station for Bavaria, ANTENNE BAYERN is now the most listened to private broadcaster in the country. According to the ma 2023 Audio I, the programs of the ANTENNE BAYERN GROUP are listened to by over 14 million people in Germany every month.
Sometimes funny, sometimes curious or thoughtful, but always competent and up-to-date, ANTENNE BAYERN accompanies listeners through everyday life and night. The recipe for success: a creative mix of music, service, information, and entertainment, tailored to their target groups, spiced up with spectacular actions, always presented in a current guise.
However, ANTENNE BAYERN is no longer the only successful station of the ANTENNE BAYERN GROUP. ROCK ANTENNE, OLDIE ANTENNE, and ANTENNE NRW are also part of the ANTENNE BAYERN GROUP and expand the German radio landscape.
The solution developed by us includes not only live radio and a wide selection of streams, podcasts, playlists, articles on current topics and promotions, but also includes additional exclusive content with the new XTRA feature. Users now also have the option to favorite and subscribe to content across platforms. These are collected in the new 'For You' section - so users have centralized access to their favorite streams, songs, and podcasts in one place, while also receiving location-specific weather and traffic updates. With the appropriate Carplay and Android Auto integrations, favorite podcasts and streams can also be conveniently continued in the car.
But that's not all, because the app includes not only familiar functions such as breaking news, traffic updates, weather forecasts, speed camera warnings, wrong-way driver detection, and alarms, but also new features such as the ability to send voice messages directly to the editorial team. What should not be missing in a new app, of course, is a large player with many functions such as liking songs, connecting to speakers via Airplay, or setting a sleep timer.
As already mentioned, not only a new app was developed, but a complete digital ecosystem. Therefore, we were not only allowed to design the app, but also the website, which was subsequently implemented by SEDA.digital. As a result, the stations of the ANTENNE BAYERN GROUP shine holistically in a fresh and modern look.
The apps of ANTENNE BAYERN and ROCK ANTENNE are now available for free in the Apple AppStore and Google Playstore for download. The other audio brands of the ANTENNE BAYERN GROUP will soon be migrated to the new platforms. In addition, the system is also open to external audio publishers.
Overall, the following points were implemented by us:
Conceptualization of the app and website using User Stories and Wireframes
Design of the UI & UX with Figma
Establishment of a responsive component library that can be adapted for different stations
Generation of app assets, such as animations, weather maps, or stream covers
Development of the Android and iOS apps in Flutter
Implementation of the corresponding Carplay and Android Auto integrations
We have developed comprehensive solutions for Sonos, Alexa, and smart TV platforms such as Tizen, WebOS, Android TV, and Fire TV. This includes UX/UI design, complete web app development and deployment for TV platforms, a Sonos service with dynamic API integration, and an Alexa skill that is one of the most successful in its category:
UX/UI Design: Developing a user-friendly and modern design for all platforms
Web App Development: Complete development and deployment for smart TV platforms such as Tizen, WebOS, Android TV, and Fire TV using React
Sonos Service: Implementation of a dynamic API-supported system for seamless integration
Alexa Skill: Development of one of the most successful skills that delights users and achieves broad reach